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Consumer 2.0

Volume no. 3, Issue 31, April 2011

News and Insights

The new rules of engagement
It is a simple truth that all successful companies have a very specific strategic approach for the way they communicate, whether that is to consumers, the trade, or to internal stakeholders

Reconnect
Behind a facade of calm Nokia is preparing for a bitter battle for market shares

Coca-Cola to take on Rasna at 5 price point
Coca-Cola India is re-entering the Rs 300 crore branded powdered ready-to-drink market after it pulled the plug on its Sunfill brand six years ago.

Consumer durables, banks to gain from India growth
India's discretionary consumption is likely to remain strong due to improving job market, flourishing rural economy and rising awareness due to increased media, internet and mobile services

Samsung is looking at 40% jump in sales
Samsung is banking big time on new-age technology products to drive its growth in India.

MAS Holdings chief shows way into Indian consumers psyche
Amante was launched in India in 2007 by MAS holdings, which is amongst the biggest clothing exporters from Sri Lanka and supplies to globally renowned brands like Victoria's Secret, Nike, GAP and M&S.

Hospitality sector gears up for the global Indian
Nagpal points out how in the next few years, at least forty international bakery chains will be setting base in India. How is his company bracing up for these developments?

Send for the supermarketers
Opening up India’s chaotic, underdeveloped retailing industry to foreign supermarket chains would bring many benefits

Aspiring for a better life
With hardly any education, lack of experience and training, most of these young wage earners are employed on a casual basis by small units mainly operating in the unorganized sector

Socio-economic class (SEC) E households form the largest segment, a quarter, of urban Indian households and represent the segment with the lowest levels of income in urban India. The smallest sub-segment in this group is made up of households whose chief wage earners are unskilled workers with little or no formal education, are in their younger years, and could be single or married without children.

While a little over half the adults in such households are educated up to middle school, the rest have not even completed primary education.




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Insights from Indicus

Chronicle of deaths foretold
A recent Lancet study noted that India has the highest number of stillbirths in the world, accounting for a little under a quarter of the global total.

Divide and Grow
India’s growth story has rested primarily on the services sector. However, agriculture continues to be the main source of livelihood for more than half the country’s population

Infant deaths lack a solution
Despite health schemes, management of diarrhoea remains a cause for concern

Indicus Ma Foi Randstad Employment Trends Survey - Wave 1 - 2011
The year 2010 saw major economies registering modest growth and India on a balanced growth path. India story gained primacy at the beginning of 2010, with the changing market scenarios across the world.

The web nets young spenders
The youngest and smallest sub-segment of urban SEC (socio-economic classification) D is made up of households whose chief wage earners are single or married but without children

The secondary sex
Despite many government efforts, female literacy remains a laggard in India

Family composition dictates demand
The majority of chief wage earners are aged 45 to 65, and most have completed primary or middle school.

Two sides of the growth story
The all-India growth rate trend is encouraging, but what about disparities across the states?

Tamil Nadu, Gujarat top economic freedom chart
Andhra Pradesh and Gujarat were the most improved states in terms of economic freedom in 2009, according to a list released on Monday by Planning Commission deputy chairman Montek Singh Ahluwalia.

Inclusion rides on m-banking
Financial inclusion is a generic problem that affects most developing countries, where the proportion of unbanked is very high

Enabling Inclusion
Various studies have revealed that consumption is usually much less volatile than income


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