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Consumer 2.0

Volume no. 2, Issue 17, February 2010

From around India

Ford India opens 28 new dealer facilities in 24 cities
The new retail stores bring Ford's dealership total to 164 facilities located in 97 cities across India. In the past two years, the number of cities with Ford outlet has jumped more than 30%.

PepsiCo India clocks highest volume growth in a decade
India topped beverage volume growth in the Asia, Mid-East and Africa region, at 32% in the year. 

Happy times are unlikely to last for consumer durable makers in 2010
In 2009, consumer durable makers were a happy lot. After the finance minister announced excise and customs duty reductions, prices of almost all kinds of televisions (especially flat panels) fell. 

India Car Sales Soar in January
India's auto makers reported their highest-ever monthly car sales in the local market in January with a 32% rise from a year earlier as an economic recovery, availability of low-cost loans and introduction of new models encouraged more people to buy vehicles

Nokia to Launch Mobile Money in India – In Partnership with Obopay/Yes Bank
The pilot scheme will let people transfer money to another person simply by using the person’s mobile phone number. They’ll also be able to pay utility bills and top up SIM cards. Looking ahead, there will also be the facility to pay for goods and services.

Japanese firms change strategy to boost sales
Delayed launches, high pricing and a narrow product range have left Japanese firms lagging in the Indian market for years.

Organic India initiates own chain of retail stores
Organic India which is involved in organic farming in Uttar Pradesh and export of herbal products abroad has now embarked upon setting up its own chain of exclusive retail stores in India.

Public sector banks plan big push for retail loans
While State Bank of India (SBI), the country’s largest lender, claims to have overtaken Housing Development Finance Corp. Ltd, the largest mortgage firm, and ICICI Bank Ltd (in the case of auto loans), other public sector banks want to take the battle to the backyard of private banks, which have traditionally been chasing retail loan customers.

 Segment A5 from the Indicus Consumer Segment

Why the elderly should matter to Marketers

These households represent well-to-do urban Indians in the 50+ age group, those who would have a family background that could afford college education, from the era when a “permanent” job, preferably in the government, was the sign of "having arrived".
As much as 43% of the chief wage earners work in a government or public sector undertaking. A small segment, comprising less than 1% of urban Indian households, these households would be concentrated in a few major cities that were the hubs of economic activity before or just around the time of liberalization.
Essentially well educated, all chief wage earners have completed schooling and 66% are graduates, while 26% hold a postgraduate degree or diploma.
At least 80% of the chief wage earners are currently married and their spouses have an interesting mix of educational levels—close to 50% are at least graduates, but there is also a small minority illiterates (3%). The disparity in the education profiles of the chief wage earner and their spouse points to the unequal educational opportunities for women in the past. In the following decade, however, we can expect higher educational qualifications of spouses in this segment. Most spouses are homemakers, and just 15% are employed
Entrepreneurship is not the chosen occupation of the majority in this group—less than one-third are self-employed, though even these would represent doctors, chartered accountants, lawyers and other professionals. The sectors preferred by this group are education, government service, manufacturing, banking and health services.
While all chief wage earners are above the age of 45, the median age in this segment is 55 years and 11% of the chief wage earners are above the age of 64. These households come mainly from socially higher groups—just a quarter belong to scheduled castes, scheduled tribes or other backward classes, groups which traditionally had lower incomes and opportunities of education and employment. Here, too, we can expect significant change in the coming decades, as more initiatives for inclusive education will make an impact on consumer profiles.
With a median household income of Rs2.41 lakh, this segment saves 17% of its income, lower than the overall average, in line with the life-stage of older years. These families have already built up their assets over time—68% own their houses and 12% have air conditioners in their homes.

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Segment A1 from the Indicus Consumer Segment

Indicus Consumer Spectrum has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive.

Insights from Indicus

Jharkhand Development Report 2010
Various aspects of Jharkhand's economy and the changes therein over time have been tracked to see the extent of progress in different indicators of growth and development

Single in the city and living on Maggi
This segment, representing young migrants to cities, single and living alone, makes up more than 500,000 households across Indian cities.

Dialling financial inclusion
The successful use of mobile-based transactions in countries like Kenya, the Philippines and South Africa has been one of the factors encouraging RBI to open this sphere in India, albeit cautiously

Indian Consumers
Peeyush Bajpai and Mrutyunjay Mishra discuss with Pankaj Pachouri, the urban consumer spectrum, an Indicus Research Product

Happy New Decade India
India's Deciding Decade. The 10 years that start tomorrow can end with India becoming a different country

India 2010 to 2020
Overall GDP growth will be around 9.6% annually, even if the government does not do anything. 

How real is Bihar's stunning growth
Bihar has shown an average gross domestic product (GDP) growth of 11% in the last five years.

Evolving India - Trends for the next decade
The trends of the 2000s will continue – but growth will be much faster

Grading regulators
Payal Malik contrasts the roles played by regulators in the telecom and electricity sectors

From around the world

Consumer Sentiment Index in U.S. Declined in February
Confidence among U.S. consumers unexpectedly fell in February from a two-year high, signaling Americans may not be convinced the job market is turning around.

Thailand’s Consumer Confidence Rises to 21-Month High
Thailand’s consumer confidence rose to the highest level in 21 months in January on optimism the economy is recovering after a year long recession

Accessory makers, app developers eye Apple's iPad
The roughly 300 million iPods and iPhones sold over the past decade have given rise to a lucrative market for companies peddling a wide variety of accessories, including cases, adapters and docks

Australian Consumer Confidence, Home Lending Fall on Rate Rises
Australian consumer confidence fell and home lending declined after the central bank raised interest rates a record three times late last year.

More consumers just say no to credit cards
Proponents of a no-credit-card lifestyle say there's nothing old-fashioned about their choices. And they're convinced that their numbers will grow as consumers become increasingly disenchanted with credit card industry practices.

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