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Consumer 2.0

Volume no. 3, Issue 29, February 2011

News and Insights

Car, bike players work on new branding plans
Companies ranging from the homegrown diversified Mahindra group to two-wheeler giant Hero Honda to foreign car makers such as Renault, Fiat and General Motors, all are chalking out new brand strategies to redefine their identities and approaches to the market.

Will Kizashi find space on Indian roads?
customer acceptability would be the biggest hurdle for Kizashi. “Luxury car is all about prestige, social status and personal esteem, which brand Maruti may not be able to deliver”

Samsung enters classrooms with smart solutions
The company introduced its interactive e-boards for classrooms. It targets 20,000 educational institutions pan-India to deploy its ‘smart solution.'

Hitachi to double its India turnover by 2013
The air conditioning industry in India grew by 20 percent last year, company officials added, and this year the market size was expected to be 3.8 million units.

LG to invest Rs 800 cr in India
The company is also aiming to more than double its annual revenue to Rs 40,000 crore plus across all its verticals in the next four years

HUL's bounce-back
HUL added 500,000 stores in 2010 — that's almost 50% of what it did in 75 years. It plans to add an equal number over the next two years, and turn its shops into what it calls "perfect stores" that display products to pull in more demand in their locations.

How Dell conquered India
The U.S. computer maker got serious in India only a few years ago -- and then proceeded to thrash HP and everyone else. Now India is Dell's fastest-growing market, with 55% growth.

With Consumer Credit Up Sharply, Is America Releveraging?
outstanding consumer revolving debt, which is mainly credit cards, increased from $807.2 billion in November to $826.6 billion in December, a 2.5% increase in a single month.

Consumer confidence surges in February
Consumer confidence has increased to the highest level in eight months, a sign that falling unemployment and rising stock prices might be comforting households.

US Consumer Sentiment Up, Housing Struggles Continue
Consumer confidence in the U.S. grew to the highest level in more than half a year in the second month of the year, suggesting that recent positive economic data is translating to relief for Americans

Best Companies to Work for in India 2010-11
Ten is a significant age for a survey. Business Today's annual exercise of finding The Best Companies to Work For turns 10 with this edition. After completely overhauling the methodology in the summer of 2009 to make it "by the employee and of the employee", we have tried to fine-tune it further this year. So, along with our survey and knowledge partners, we tried to capture not just the overall ranking of 25 companies and a sector ranking of 10 each for nine sectors but also the human resource facets of the Indian workplace.

Critical views from the employee universe, too, were captured in some detail. For instance: What factors do employees consider important in a workplace? What makes a company attractive to its employees? What demoralises them? What upsets them enough to make them contemplate a job change? Are they satisfied in their current role? If not, what can organisations do to address the factors they are dissatisfied with? Do they believe the senior management of the company adheres to ethical values? Read the answers elsewhere in this cover story package.




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Insights from Indicus

Learning to grow
After decades of neglect, access to higher education is finally being recognised a growth driver

EXPANDING FINANCIAL INCLUSION
As policy makers pursue financial inclusion to ensure socio-economic development, Aman Srivastava of Indicus Analytics deconstructs the complexities of the goal, taking stock of the situation and the need to take a proactive approach, in the first article of this three-part series

THE quintessential INDIAN joint family
The chief wage earner in these households is a skilled worker, with a basic school education, and generally above the age of 45

Best Companies to work for
Business Today in its tenth annual edition of Best Companies to Work For uncovers new facets of talent management in a continuum called the Indian workplace

Learning disabilities
There is a need to improve learning abilities at primary levels in both public and private schools

Will Budget contain inflation damage
OFFICIAL INACTION NOTWITHSTANDING, GROWTH MAY STILL HIT 9%

Wanted - The finishing touch
States must ensure that industrial investment proposals are brought to fruition

Impetus for Rising Aspirations
Amongst all the urban SEC C households, the second largest sub-segment is formed by households whose chief wage earners are in their middle years, married with young children

INDIAN LANGUAGES IN THE DIGITAL WORLD
Language No Barrier

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