Products
Consumer 2.0 | Volume no. 2, Issue 21, June 2010 |
| From around India We will be the first truly global Indian brand The biggest challenge is to build a global corporation, a global brand and a global leadership team. This is the first time an Indian consumer brand will be present in 20 countries.......... The big idea will be consumer durables Consumer durables is one space which has the potential to surprise investors significantly as it is there where large business and large growth could be generated...... BWA devices to flood market soon The auction of basic wireless spectrum is set to open up a new market for wireless broadband devices and services, aimed at making your home and office, always connected. Mercedes-Benz to manufacture low-floor busses in India Mercedes-Benz will conduct product clinics and fine-tune the buses to the specific needs of Indian city bus operators and has already imported a low floor and a semi-low floor city bus for the purpose, a company release stated............ Consumer durable industry witnesses 30% growth According to a statement from Consumer Electronics and Appliances Manufacturers Association, (CEAMA), the last quarter also saw phenomenal sales especially of displays which include conventional flat panel displays (PDPs, LCDs and flat screen TVs). The industry also witnessed a 40 per cent growth in home appliances business.............. Invest in tech to satisfy Indian consumer: Vindi Banga The need of the hour for Indian companies is to adopt recent technology to innovate and come out with excellent products. This way, they can satisfy the consumers.................... Brazil is home to the second largest make-up market, led by lip make-up, while its eye make-up category displays rapid growth................ Positioning Strategy- Different Types of Product Positioning Positioning is the very crux of marketing strategy and proper positioning is the right potion for successful marketing management. Product positioning is a crucial decision that a marketer needs to implement to establish a distinctive and strong image of its product/brand as against its competitors, in the mind of the target consumer. Very often, a product fails because of wrong positioning......................
Hiring is gaining momentum across sectors: Ma Foi Randstad - Indicus Survey The structured analysis of MEtS was executed by India’s leading economic research firm Indicus Analytics Know about Indicus Products here Insights from Indicus F2 chief wage earners have very low education and skill levels. They are still in their younger years, but the defining characteristic here is that they are all single and living alone, there is no family support here. Supporting Home At A Young Age F1 comprises 9 lakh households. These are relatively low income households, median annual income is Rs. 100,000 and more than 80% of the households earn less than Rs. 3 lakhs a year Short-term blips notwithstanding , we are on a long-term trend of double-digit growth in any case. Most vulnerable of urban homes E8- the chief wage earners are school-educated businessmen or skilled workers, in their older years, and living without their grown-up children. The competition in India’s mainframe market is hotting up It is time that the government understood the cost of a flawed public policy regarding the pricing of spectrum. The government can at least fix political responsibility Our columnists have been drawing attention to how the binary simplicity of a rural-urban formula is fast becoming inadequate to describe a fast-evolving scene A slice of life in peri-urban India With the unique vantage of proximity to both rural and urban centres, peri-urban towns afford a glimpse at the way urbanisation is seeping into non-urban settings. Peri-urban is just the place to be in In between India’s urban hubs and rural centres, lies a third sizeable marketing opportunity. From around the world Japan’s Consumer Confidence Gains as Economy Expands Japan’s household sentiment rose to the highest level since October 2007, even as Europe’s debt woes roiled markets across the globe.......... U.S. Consumer Confidence Highest in Over 2 Years On Friday the University of Michigan's consumer confidence index indicated that spenders mood is at its highest level since January 2008. Since its low late in the recession, the measure has now risen by more than one-third............... Consumer Confidence May Not Be As Strong As The Market Thinks The Gallup Economic Confidence survey, which is taken daily and presented on a three-day rolling average indicates that American are actually becoming more pessimistic about their prospects. Consumer confidence is up, but spending is slow to follow The constant barrage of complicated and often contradictory data on the state of the economy has left American consumers dazed and confused and reluctant to spend. Economists React: ‘Weaker Underlying Picture Revealed’ for Consumer Retail sales unexpectedly declined in May in what appears to be the second concerning consumer data point in the last week. While the number is likely to result in talk of double-dip risk, we see the recent results as an indication that the consumer recovery is over and transitioning into the so-called new normal economic environment. Consumer Credit: A Double-Edged Sword The Federal Reserve reported that consumer credit increased by nearly $1 billion in April to $2.44 trillion. In the same report, there was a substantial revision to March's results -- from a rise of $2 billion to a drop of $5.4 billion. The stock market tanked on the news because the data suggest that Americans aren't yet secure enough to borrow and ultimately to spend freely |
Sector-wise Employment Trends: