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Through this, the company will now be able to provide an important complement to the cash management and trade finance products already offered in this key market, a press release
WorldSpace, US-based satellite radio company, is targeting middle of 2010 for launching car radio in India. Although the company had earlier planned to roll out car radio sets in the country by 2004, …..
As the downturn tightens its grip, consumers shy away from spending. Consumer confidence takes a beating in India and the world over.
Korean mobile phone maker Samsung has recently introduced on the Indian market a series of new full-screen touch phones, including the Samsung Star and Samsung Star 3Gm, as well as the Samsung BEAT DJ…..
It is clear to us at Volvo that the luxury market is going to grow much faster as a percentage than the segments that are on the lower end of the market. The demand for luxury and super luxury cars are increasing continuously and is set to double in India over the next two years
Demand curve: Indicus-Mint Series
As India and Indian consumers change rapidly, there is one churn that has already played out in urban India. The joint family is dead and the extended family is dying. It is now the era of nuclear families.
Households in India can be classified into three types: nuclear families where one married couple lives with, in some cases, unmarried siblings; extended families which have more than one married couple from different generations; and joint families where more than one married couple of the same generation live together, which are essentially multi-income families.
That the joint family system is out of mode in urban India is clear from the fact that only 8% of the households belong to this category in India’s top 112 cities. Nuclear households dominate the urban landscape with almost 70% of households falling in this category, while extended families take up the remaining 23%, a sizeable share. This reflects, to some extent, the lack of housing capacity to accommodate nuclear families, a status that upwardly mobile urban Indians seem to aspire to.
India Beyond the Metros
how are the next 100 markets different from the large 8-10 metros and million plus cities? The answer is, of course, very different.
Almost all major Indian cities are close to large water bodies and located on a trade route. Delhi, Mumbai, Kolkata, Indore, Pune, Jodhpur, Coimbatore, Trivandrum etc. etc. all were some type of trading centres. If we go back in history we find that each of these cities specialized in one of two types of economic activities in their initial phase of growth – whether they were manufactured items, agri commodities, or even services. They were quite specialized at some point. But as a city grew larger and larger, gradually more and more activities got added to the cities’ portfolio. In other words, as a city grew larger and larger, it became less and less specialized. Conversely some cities grew smaller and smaller, and they became more and more specialized.
This is of course a generalization, and there are many idiosyncracies built-in each city. But it helps us a lot in trying to figure how smaller cities are different.
The largest Metros are the least specialized; conversely they have the most heterogenous consumers. And so they are by far the easiest to service because they have enough numbers of all types of consumers. The probability of not finding enough demand is therefore lowest in the larger cities. And for this very reason these cities are the first point of entry for most marketers. This makes them highly competitive markets. In other words, the demand is there, but so is the competition. …….. Insights from Indicus
From around the world
Consumer sentiment in the US continued to rebound this month on reduced concern about current economic conditions and diminishing fears of job loss, ...
A number of economic indicators suggest that consumers are remaining conservative with their spending habits and keeping credit cards tucked
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