Indicus Analytics, An Economics Research Firm
Home|Research|Products| Newsletter|Customers|Showcase|About us|Media|Blog

Consumer 2.0

Volume no. 2, Issue 14, November 2009

From around India

Back to villages
Rajesh Mehta, director marketing, south and south east Asia, Western Union, said, "Building a ruralbrand is not easy. Today 60% of our India revenues come ..

Steel output to grow at 6.4 per cent for 2009-10
Increasing demand for makers of automobiles and consumer durables are boosting steel demand in India.

FBD: Metro Cash & Carry India to launch initiative for hospitality industry
This also ensures constant product availability allowing chefs to plan menus in advance without any unforeseen surprises.

Audi, Lamborghini, Bentley, Mercedes & Porsche line up India offering
“Take the case of the new Porsche Panamera, which was launched first in China, followed up with anIndia launch,

Consumerdaddy to Unveil the Largest Consumer Protection Network in India
A private venture by a group of non-resident Indians, Consumerdaddy is currently India'slargest online consumer reporting database with consumer reports of

Kraft's Quest for Cadbury Highlights Power of Economic Moats
Given that over 500 million Indian consumers have never tasted chocolate, Kraft's management may end up being correct. With the Indian distribution system ...

Demand curve: Indicus-Mint Series

How cities define size of households

Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households The majority of households in the top 112 cities in India constitute between three and five persons, including children and adults. Yet, at least a quarter of the households have at least six persons in it, and just 15% consist of one-two people living under one roof.


Typically, cities in southern India and larger cities tend to have smaller households. This is partly due to lower fertility rates among women who are better educated and live in households with higher incomes—both more likely in the south and in larger cities. But education and awareness are not the only criteria that determine household size.
Cities that are growing rapidly and have high levels of in-migration also tend to have smaller households. Early migrants tend to be unmarried, and, even if married, may live by themselves. It is only after a few years of living in a new location, and after they establish themselves, do their families join them

more...

  Know about Indicus Products here

 Segment B3 from the Indicus Consumer Segment 

Indicus Consumer Spectrum has been designed to help marketers understand the essence of 33 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive.

Insights from Indicus

A Rs 60,000 crore scandal

India’s mollycoddled ironmen

Competition in the Indian Petroleum Industry

Competition Issues in Indian Steel Industry

Demand Curve NE India - small, but with great prospects ahead

Cities of the west - powering India

Demand Curve - Glimpses into the Indian Economy and Consumers

From around the world

Coca-Cola Aims To Double Revenue By 2020
(KO) Chief Executive Muhtar Kent, laying out the company's long-term strategy, said the soft drink giant will aim to double annual revenue for itself and

INDIA'S REVA ELECTRIC CAR MULLS CONTRACT MFG PLANTS IN US, EUROPE
"Our aim is to have the REVA brand in 50 countries by 2011-12. This is part of our strategy to increase the use of eco-friendly cars across the world,"

GM Generates $3.3 Billion, Will Start Repaying Loans
“This is as much about management confidence as it is about consumer confidence,” Henderson said. “I've been asked probably a hundred times, 'When are you ..

Indonesia in mid-range of regional consumer confidence
Consumer confidence has increased in Southeast Asian countries in the third quarter, while consumers in China curbed some of their previous optimism. ...

Land Rover, Jaguar XF Oct sales zoom
Jaguar, the other iconic British brand gobbled up by Tata Motors, saw its recently lauched XF report stellar numbers for October in the USA, UK and China

Products|Market Skyline of India| District GDP of India| Indian Financial Scape| Indian Development Landscape|
Urban Consumer Spectrum| Towns And Rural Blocks of India| City Skyline of India Neighborhood Series
Research| Econometric Modeling Monitoring & Evaluation| Indexing & Ranking| Surveys |Forecasting & Prediction

About us|Contact us|Careers|Sitemap © 2009 Indicus Analytics Pvt. Ltd.     An Economic Research Firm

India's leading economics research firm