| | Discovering Greener Pastures: Indian Auto Sector | | . | Large capacity addition in the auto sector | | . | Interest rate increases not to impact as much as feared, but company level impact will differ | | . | Those focusing on traditional organized sector highly educated segments to be affected most | | . | Auto sector marketing strategies will need to be overhauled | | . | Many firms have already commenced more nuanced selling strategies |  The Indian automobile sector is going in for a major expansion. As per announcements of major manufacturers capacity will in 4 years. Two wheeler capacity will also increase by 50% on a large base. At the same time higher interest rates, rupee appreciation, and expected dampening of economic growth will arguably affect demand growth. Is the auto sector in for a bad time? This Auto Sector White Powerpoint shows that, the four and two wheeler segment has a large latent demand that has yet not been exploited. Large numbers of households in rural areas, smaller cities, in the unorganized sector, less educated, the agriculture sector, and employees have high incomes but as yet have a relatively lower likelihood of owning an automobile. The auto sector boom can be sustained for many years ahead provided manufacturers better identify such segments with latent demand and overhaul marketing and consumer credit strategies.
Dabur enters Rs 1500 cr malted food drink market
Dabur India Ltd on Thursday announced its foray into the Rs-1500 crore malted food drink (MFD) market with chawanprash blended with chocolate.
ITC adds soaps, shampoos to consumer lineup
ITC, which is also extending its range of packaged foods, has launched Fiama Di Wills premium shower gels following the launch of shampoos, and the Superia range of natural soaps and shampoos.
Coming next: 30 private mandis
At least 10 states and the Union Territory of Chandigarh have identified more than 30 sites for setting up modern terminal markets in the private sector for trading in fruits, vegetables and other perishable farm produce.
Sports packaging now comes in handy sachets
Sachet culture is beginning to pervade the realm of sports programming. The (Indo-Australia) Future Cup telecast on Neo Sports has pitched for seven one-day matches and one 20-overs game. The small handy packaging has already attracted the 25-plus high-profile sponsors and advertisers who will spend a whooping Rs 750 million in advertisements for this series alone, say media buyers.
Year's most talked about ads
Once again, we've got an advertiser to review the advertising that consumers are subjected to every day in their living rooms. This time, we have one who commissioned and approved one of this year's most talked about ads - the Nike cricket commercial, the first for the iconic brand in India.
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