Indian Consumer Spectrum – Urban India

Indicus Consumer Spectrum

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Indicus Consumer Spectrum - District Level

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Segmentation of Urban Indian Households - Targeting the relevant consumer
This product has been designed to help marketers understand the essence of the various Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive.
The purpose of this work is to help marketers devise business, sales, advertising and communication strategies.
The two key dimensions are life stages of chief wage earners of households and their education and skill levels (SEC). The first defines their needs and the second defines their earning abilities.
For each Segment, the following parameters have been presented

Profile of Chief Wage Earner (CWE)

Profile of Households

Income Distribution

Expenditure Distribution

Expenditure Distribution over 5 major categories (across income categories) for each segment and up to 18 categories for some of the segments

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