How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi? How does Greater Kailash 1 compare with Vasant Vihar? Or how do Koramangla in B’lore, Goregaon Dindoshi in Mumbai and Saket in Delhi compare with each other?
The City Skyline of India – Neighbourhood Series, is designed to help marketers and strategists dissect the cities of India at extremely granular levels.
It divides the cities into neighbourhoods which are as small as a few square kms. Delhi, Mumbai, Bangalore, Kolkata and Chennai have been divided into 128, 99, 102, 141 and 155 neighbourhoods respectively.
The product Covers – NCR (Delhi, Gurgaon, Noida, Ghaziabad and Faridabad), Mumbai, Chennai, Kolkata and Bangalore
The series includes measures that will be useful to business planners, policy makers, credit facilitating agencies, banks and financial institutions as well as knowledge seekers and researchers. The data helps to identify income estimates/living standards across fine geographic clusters. It enables the investors to prioritize locations at micro level of the city where greater marketing emphasis needs to be placed.
This product brings out information on consumer demographics, disposable income, consumption expenditure (aggregated as well as separately on major heads) and savings of households.
The main information heads, for each neighbourhood, are
Consumer Demography - Number of Households in 6 Annual Income Categories - <75,000, 75,000-150,000, 150,000-300,000, 300,000 – 500,000, 500,000-1,000000, 1,000,000 and above) Population in each of the above 6 Annual Income CategoriesConsumer Markets – Annual aggregate disposable incomes of Households in each of the above 6 Annual Income Categories Annual aggregate expenditures of Households in each of the above 6 Annual Income Categories Annual aggregate savings of Households in each of the above 6 Annual Income CategoriesAnnual Household Expenditure on 5 major categories - Food, Fmcg, Durables, Misc goods & services, Clothing & Footwear Per capita income, expenditure and savingsThe product provides
income profiles, disposable income statistics
income profiles, disposable income statistics, expenditure profile, savings at neighbourhood levels for the 5 major cities of India and the four satellite cities around Delhi. Each major city is segregated into 100+ neighbourhoods, each approximating a municipal ward, whereas the satellite cities have been segregated into 18 to 60 neighbourhoods. As granular as it gets - each neighbourhood is of the order of a few sq. kms.