How does the profile of consumers in Uttam Nagar compare with that of Kondli, in Delhi? How does Greater Kailash 1 compare with Vasant Vihar? Or how do Koramangla in B’lore, Goregaon in Mumbai and Saket in Delhi compare with each other?
The City Skyline of India – Neighbourhood Series, is designed to help marketers and strategists dissect the cities of India at extremely granular levels.
It divides the cities into neighbourhoods which are as small as a few square kms.
Parameters
6 Income Classes
1 < 75,000 pa
2 75,000 to 150,000 pa
3 150,000 to 300,000 pa
4 300,000 to 500,000 pa
5 500,000 to 1,000,000 pa
6 > 1,000,000 pa
For each income class, for each neighborhood
Households and Population
Aggregate Income, Expenditure and savings
For each neighborhood, expenditure across 5 categories
1 Clothing and Footwear
2 Durable goods
3 FMCG
4 Food
5 Misc. goods and services
43 demographic and expenditure related parameters for each neighborhood
Contains
NCR
Delhi 129
Gurgaon 30
Faridabad 26
Ghaziabad 60
Noida 19
Mumbai Metropolitan
Mumbai 99
Kalyan-Dombiveli 8
Navi Mumbai 8
Thane 13
Ambarnath, Bhiwandi, Nala Sopara, Panvel, Ulhasnagar, Virar, Mira Road-Bhayandar, Navghar-Manikpur 8
Chennai Metropolitan
Chennai 155
Alandur, Ambattur, Avadi, Tambaram, Tiruvottiyur 5
Kolkata Metropolitan
Kolkata 141
Baidyabati, Bali, Baranagar, Barasat, Barrackpore, Bhadreshwar, Bhatpara, Bidhan Nagar, Champdani, Chandannagore, Dum Dum, Halishahar, Howrah, Hugli-Chinsurah, Kamarhati, Kanchrapara, Kharda, Madhyamgram, Maheshtala, Naihati, North Barrackpore, North Dum Dum, Panihati, Rajarhat Gopalpur, Rajpur Sonarpur, Rishra, Srerampore, South Dum Dum, Titagarh, Uluberia, Uttarpara Kotrung 31
Ahmedabad Metropolitan
Ahmedabad 43
Gandhinagar, Ghatlodiya, Kallol, Vejalpur 4
Pune Metropolitan
Pune 40
Pimpri Chinchwad 41
Bangalore 103
(figures above indicate number of neighbourhoods)
Consumer Profiles in small neighborhoods of a few sq kms