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Market Skyline of India, 2011-12

For all districts of India...
Consumer Demography
  • Total Geographical area
  • The households & Population (separately for urban & rural areas of a district) have been divided into the following categories on the basis of their total annual disposable income (in Rupees) during 2011-12. The categories are: Rs< 75,000, 75,001 –1,50,000, 1,50,001 – 3,00,000, 3,00,001 – 5,00.000, 5,00,001 – 10,00,000 and > 10,00,000.
  • For the urban areas of districts finer income distribution in the upper income segments is also available. These segments are 10,00,001 – 20,00,000, 20,00,001 – 50,00,000, 50,00,001 – 10,000,000 & >10,000,000. The parameters include Households & Population across each income category.
  • Age distribution of population (separately for urban and rural areas of districts)
  • Time series distribution of households across income groups (2004-05 till 2011-12)
  • Sex Ratio, Literacy Rate, Population growth rate, Worker growth rate
Consumer Market
  • Annual Market Size - Annual Household expenditure on Food, FMCG, Durables, Clothing & Footwear, Miscellaneous Goods and Services separately for Urban & Rural areas within a district. This has been further subdivided in 21 expenditure categories for urban areas of the districts.
  • Income, Savings and Expenditure and per capita income, savings, expenditure (separately for urban and rural areas within a district) across the following income categories <75,000, 75,001 –1,50,000, 1,50,001 – 3,00,001, 3,00,000 – 5,00.000, 5,00,001 – 10,00,000, and >10,00,000.
  • Socio-Economic Classification- Urban households across SEC A, B, C, D & E.
Asset Ownership of Urban households separately by SEC A, B, C, D&E & annual household income groups and combination of SEC and income groups:
  • Color T.V, Two Wheeler, Car, Refrigerator, Washing Machine - by types
  • Computer, Microwave, Water Purifier, Portable Music System, Video Game/Play Station, Camera, Video Camera, VCD/DVD player, Food Processor, Toaster/Sandwich Maker
Media Penetration across SEC A, B, C, D&E separately by SEC A, B, C, D&E & annual household income groups and combination of SEC and income groups:
  • Magazine &Newspaper Readers (Business, General)
  • Internet Subscription (Regular, Occasional)
  • Local Cable &DTH Subscription
  • Household with TV Antenna
  • TV Viewership (Cartoons, Devotional, Entertainment, Movies, Music, News, Sports)
  • Radio Listeners
Apart from the above mentioned parameters more value added information is available for the top Urban areas of 135 districts. The parameters are
  • Life Stage Distribution of the Chief Wage Earner – 12 segments
  • Household Size - Number of households with 1, 2,3,4,5 & >5members.
  • Households with Employed Members -Number of households with 1, 2 & >2 employed members
  • Minors & Senior Citizens: Households with 0, 1-2 & >2 minors & senior citizens
  • Expenditure Breakup across 21 categories by income group.
  • CWE’s employment by sector, type and industry
This premium product is available in a query driven software. The software allows the user to easily select geography, data points, extract data, plot on thematic maps and graphs. The inbuilt ETL Tool allows user to integrate own data by geography or Lat-Long for analysis/ comparison.
The software helps user to do basic computing on data points, create custom variable and save it for analysis and mapping. All information is available for the year 2011-12. This product is available in 4 versions on annual subscription basis. Please click on the following link for more details
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