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Market Skyline of India, 2011-12

For all districts of India...
Consumer Demography
  • Total Geographical area
  • The households & Population (separately for urban & rural areas of a district) have been divided into the following categories on the basis of their total annual disposable income (in Rupees) during 2011-12. The categories are: Rs< 75,000, 75,001 –1,50,000, 1,50,001 – 3,00,000, 3,00,001 – 5,00.000, 5,00,001 – 10,00,000 and > 10,00,000.
  • For the urban areas of districts finer income distribution in the upper income segments is also available. These segments are 10,00,001 – 20,00,000, 20,00,001 – 50,00,000, 50,00,001 – 10,000,000 & >10,000,000. The parameters include Households & Population across each income category.
  • Age distribution of population (separately for urban and rural areas of districts)
  • Time series distribution of urban households (2004-05 till 2011-12)
  • Sex Ratio, Literacy Rate, Population growth rate, Worker growth rate
Consumer Market
  • Annual Market Size - Annual Household expenditure on Food, FMCG, Durables, Clothing & Footwear, Miscellaneous Goods and Services separately for Urban & Rural areas within a district. This has been further subdivided in 21 expenditure categories for urban areas of the districts.
  • Income, Savings and Expenditure and per capita income, savings, expenditure (separately for urban and rural areas within a district) across the following income categories <75,000, 75,001 –1,50,000, 1,50,001 – 3,00,001, 3,00,000 – 5,00.000, 5,00,001 – 10,00,000, and >10,00,000.
  • Socio-Economic Classification- Urban households across SEC A, B, C, D & E.
Asset Ownership of Urban households separately by SEC A, B, C, D&E & annual household income groups and combination of SEC and income groups:
  • Color T.V, Two Wheeler, Car, Refrigerator, Washing Machine - by types
  • Computer, Microwave, Water Purifier, Portable Music System, Video Game/Play Station, Camera, Video Camera, VCD/DVD player, Food Processor, Toaster/Sandwich Maker
Media Penetration across SEC A, B, C, D&E separately by SEC A, B, C, D&E & annual household income groups and combination of SEC and income groups:
  • Magazine &Newspaper Readers (Business, General)
  • Internet Subscription (Regular, Occasional)
  • Local Cable &DTH Subscription
  • Household with TV Antenna
  • TV Viewership (Cartoons, Devotional, Entertainment, Movies, Music, News, Sports)
  • Radio Listeners
Apart from the above mentioned parameters more value added information is available for the top Urban areas of 135 districts. The parameters are
  • Life Stage Distribution of the Chief Wage Earner – 12 segments
  • Household Size - Number of households with 1, 2,3,4,5 & >5members.
  • Households with Employed Members -Number of households with 1, 2 & >2 employed members
  • Minors & Senior Citizens: Households with 0, 1-2 & >2 minors & senior citizens
  • Expenditure Breakup across 21 categories by income group.
  • CWE’s employment by sector, type and industry
Towns & Villages
Number and name of all towns and number of villages within a district across types.
This premium product comes in a query driven software with mapping, charting & report facilities. All information is available for the year 2011-12. This product is available in 3 versions on annual subscription basis. Please click on the following link for more details
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