Urban Consumer Spectrum of India, 2011-12

Segmentation of Urban Indian Households - Targeting the relevant consumer. This product has been designed to help marketers understand the essence of 31 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive In other words it showcases 'an affluent society in one generation'. The segments have been derived based on two key dimensions - lifestyle stages of Chief Wage Earners of households and their skill levels (education & occupation). The first defines their needs and the second defines their earning abilities.

For each consumer segment (For India, All State’s & Urban Areas of 135 Districts) it provides information on:

• CWE’s spouse’s education (6 classes)
• CWE’s spouse’s employment status (4 classes)

• Gender wise age distribution(4 classes)
• Household size (5 classes)
• Minor & Senior Citizens (3 classes)
• Education of adult members (6 classes)
• Employed Members (3 classes)
• Housing Status (3 types)

This premium product is available in a query driven software. The software allows the user to easily select geography, data points, extract data, plot on thematic maps and graphs. The inbuilt ETL Tool allows user to integrate own data by geography or Lat-Long for analysis/ comparison.

The software helps user to do basic computing on data points, create custom variable and save it for analysis and mapping. All information is available for the year 2011-12. This product is available in 2 versions on annual subscription basis. Please click on the following link for more details.