Urban Consumer Spectrum of India, 2011-12

Segmentation of Urban Indian Households - Targeting the relevant consumer. This product has been designed to help marketers understand the essence of 31 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive In other words it showcases 'an affluent society in one generation'. The segments have been derived based on two key dimensions - lifestyle stages of Chief Wage Earners of households and their skill levels (education & occupation). The first defines their needs and the second defines their earning abilities.
The Segments
  • Segmentation by Socio Economic Classification (SEC A,B,C,D&E)
  • Segmentation by SEC and Life Stage: 31 distinct segments based on the SEC and 9 finer life stages of the CWE of households
For each consumer segment (For India, All State’s & Urban Areas of 135 Districts) it provides information on:
CWE’s Profile
  • Age distribution (6 classes)
  • Marital status (3 classes)
  • Education (6 classes)
  • Employment by industry (11 types)
  • Employment by type (3 types)
  • Employment by sector (5 types)
CWE’s Spouse’s Profile
  • CWE’s spouse’s education (6 classes)
  • CWE’s spouse’s employment status (4 classes)
CWE’s Household Profile
  • Gender wise age distribution(4 classes)
  • Household size (5 classes)
  • Minor & Senior Citizens (3 classes)
  • Education of adult members (6 classes)
  • Employed Members (3 classes)
  • Housing Status (3 types)
Income & Expenditure Distribution
  • Households within a segment & aggregate households expenditure across following annual household income classes - Rs < 300,000, 300001-500,000, 500,000 -1,000,000, 1-1.5 million, > 1.5 million
This premium product comes in a query driven software with mapping, charting & report facilities. All information is available for the year 2011-12. This product is available in 2 Versions. Please click on the following link for more details.
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