Urban Consumer Spectrum of India, 2011-12

Segmentation of Urban Indian Households - Targeting the relevant consumer. This product has been designed to help marketers understand the essence of 31 Consumer Segments, which together represent the entire urban spectrum of India. It highlights the key features which make each segment distinctive In other words it showcases 'an affluent society in one generation'. The segments have been derived based on two key dimensions - lifestyle stages of Chief Wage Earners of households and their skill levels (education & occupation). The first defines their needs and the second defines their earning abilities.

For each consumer segment (For India, All State’s & Urban Areas of 135 Districts) it provides information on:

• CWE’s spouse’s education (6 classes)
• CWE’s spouse’s employment status (4 classes)

• Gender wise age distribution(4 classes)
• Household size (5 classes)
• Minor & Senior Citizens (3 classes)
• Education of adult members (6 classes)
• Employed Members (3 classes)
• Housing Status (3 types)

This premium product comes in a query driven software with mapping, charting & report facilities. All information is available for the year 2011-12. This product is available in 2 Versions. Please click on the following link for more details.