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Determining the market size and characteristics of consumer segments with respect to health insurance (2009)

(Max Bupa Health Insurance Limited)
Keywords
Health Insurance,
India,
Market,
Income,
Cities,
Abstract
The study identified the target market for health insurance and provided the client with city level data for prioritization of their sales and marketing efforts.
Other Related Studies
Category:-Consumer Economics and Markets
Sponsor:-Max Bupa Health Insurance Limited
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