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Keywords Indian Economy, Markets, Education, Health, Population, Literacy, School Enrollment, Consumption profile, GNP, Footwear, Competition, Household Income, Apparel, Economic Growth, Fertility, Indicus Analytics , Confused by the mass of contradicting numbers from different sources, the company approached us for a thorough study to determine the characteristics of India’s affluent, its middle class, their consumption patterns, and forecast their evolution. Other Related Studies :-Consumer Economics and Markets :-Reebok India Ltd.
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