Keywords
VAS,
Telecom,
Mobile,
,
Convergence between telecom and diverse sectors such as finance and media have given rise to host of possibilities where integration of voice, video and data through a single instrument, the cell phone, can deliver information and entertainment to users. Increasingly value added services (VAS) are being looked at as a major driver in increasing revenues for the operators. Varied scope for raising revenue under this segment exists with its application in transport, medicine, agriculture and finance. This white paper examines in depth the key issues that currently limit the growth of VAS in India and puts forth recommendations for the way forward. The overall objective is to help create a dynamic VAS environment based in the Indian context that enables releasing of the large latent demand for VAS services for the benefit of all players.
Other Related Studies
:-Information, Communication and Tech
:-Internet and Mobile Association of India (IAMAI)