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Keywords Insurance, Credit, Consumption, Growth, Market, Non-Bank Finance Companies, Cooperatives, Education, Health, Commercial Bank, Indicus Analytics, The study involves the estimation of the total size of the credit market. This involves the analysis of secondary data from many different sources for an appreciation of the different types of credit, given by different firms and for different purposes. It also involves a survey of about 500 potential borrowers to understand their motivation for purchasing credit-life insurance. Finally an analysis of the finance company professionals by way of a qualitative survey to gauge their interest in marketing this product currently unavailable in India is to be carried out. Other Related Studies :-Consumer Economics and Markets :-Max New York Life
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