Indicus Analytics - Industry and Industry Association

INDIA'S LEADING ECONOMIC RESEARCH FIRM

+91-11-42512400

products@indicus.net

The cellular phone industry has been growing at a phenomenal pace in India. The rise in connectivity has given substantial boost to the growth potential of the economy with enhanced efficiency as people and information can be accessed at a touch of a button. Location based services (LBS) is a mobile based service of high utility. In India huge potential exists to provide many innovative service options in this category to urban consumers and the underprivileged in cities and villages. This white paper examines the potential of cellular location based service to meet the objective of growth with equity in India. It involves assessing the relevance of mobile applications focused on location market in India, identification of specific applications/services that would be of importance and recommendations for way ahead to exploit the full potential of LBS in India.

Convergence between telecom and diverse sectors such as finance and media have given rise to host of possibilities where integration of voice, video and data through a single instrument, the cell phone, can deliver information and entertainment to users. Increasingly value added services (VAS) are being looked at as a major driver in increasing revenues for the operators. Varied scope for raising revenue under this segment exists with its application in transport, medicine, agriculture and finance. This white paper examines in depth the key issues that currently limit the growth of VAS in India and puts forth recommendations for the way forward. The overall objective is to help create a dynamic VAS environment based in the Indian context that enables releasing of the large latent demand for VAS services for the benefit of all players.

Broadband is the capacity to transmit large quantities of data which includes (video, text and voice) at high transfer rates. Broadband is expected to radically increase the penetration of internet usage in India. However the broadband connectivity has not yet taken off the way expected. This study aims at understanding the current state of the Broadband service in India, the present constraints that are restricting its growth, identifying learnings from other country experiences and suggest remedies to ensure better penetration.

Products

Our Sponsors