The cellular phone industry has been growing at a phenomenal pace in India. The rise in connectivity has given substantial boost to the growth potential of the economy with enhanced efficiency as people and information can be accessed at a touch of a button. Location based services (LBS) is a mobile based service of high utility. In India huge potential exists to provide many innovative service options in this category to urban consumers and the underprivileged in cities and villages. This white paper examines the potential of cellular location based service to meet the objective of growth with equity in India. It involves assessing the relevance of mobile applications focused on location market in India, identification of specific applications/services that would be of importance and recommendations for way ahead to exploit the full potential of LBS in India.
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:-Information, Communication and Tech
:-Internet and Mobile Association of India (IAMAI)