Geodemographic Neighborhood Classification Systems
Saturday, October 25th, 2008Geodemographic neighborhood classification systems have been adopted by most major consumer marketers in North America, Europe and Australia.
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Financial services availabilty, market size, incomes, demography, asset penetration, credit, savings. |
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Income distribution, savings and expenditures, Index of best cities to invest and live in. |
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Income distribution - low, middle, and affluent, Market size across product segments, SEC classification. |
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All 9 sectors share of district GDP, Sectoral growth in each district, Accompanied with basic demographics. |
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Ownership across income/age ,Forecast of housing demand,Insights into household types. |
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City Skyline of India Neighborhood Series Incomes, expenditures and savings in 100 plus neighbourhoods of top cities |
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33 urban Consumer Segments in India based on lifescycle stages of chief wage earners of households and their skill levels. |
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60 Industrial Sectors - units engaged, production, employment and consumption of industrial products in states and districts |
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Households, population, income savings expenditure for 431 towns and around 5000 peri urban centres & all rural blocks |
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Education, health, economic Status, infrastructure, demography, empowerment, crime, and more, for all states & districts. |
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Urban Consumer Expenditure Spectrum Income group wise expenditure on 21 categories & Households, population across income categories. |
Geodemographic neighborhood classification systems have been adopted by most major consumer marketers in North America, Europe and Australia.
Tags: Clusters
Posted in Consumer Markets | No Comments »
The Economic Risk Index is an important variable to consider while doing business. In case of financial products, it is important for marketers to consider the risks involved in addition to market size, growth and demography.
Tags: Mass Markets, Risk
Posted in Consumer Markets | No Comments »
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