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Archive for October, 2008

Geodemographic Neighborhood Classification Systems

Saturday, October 25th, 2008

Geodemographic neighborhood classification systems have been adopted by most major consumer marketers in North America, Europe and Australia. 

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Economic Risk

Thursday, October 23rd, 2008

The Economic Risk Index is an important variable to consider while doing business. In case of financial products, it is important for marketers to consider the risks involved in addition to market size, growth and demography.

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