The EIU, through its Indian subsidiary International Market Assessment, and Indicus Analytics conducted a joint study on the attributes and potential of Indian rural markets (2002)

 

 

 

Study Sponsor IMA (Associate of Economist Intelligence Unit)

The EIU, through its Indian subsidiary International Market Assessment, and Indicus Analytics conducted a joint study on the attributes and potential of Indian rural markets (2002)

Content

Demographic Profile

Population profile of India 

Family Sizes and Dependence in Rural Areas 

Distribution of Household Size 

Age and Sex Distribution in Rural India 

Progressively Fewer Children – Less than 10 years of Age 

Family Characteristics 

Literate people (Total Population) 

Sex Ratio across Demographic Segments in rural areas 

Educational Characteristics 

Occupation

Percentage of people in the work force 

Primary Employment Characteristics of Head of Household 

Finer break-up of Rural Employment Characteristics(%) 

Percentage Of work force in a Wage Earning Job Error! Bookmark not defined.

Land Cultivation: Size of Land and Number of Households 

Land ownership and expenditure profile of households 

Expenditure Characteristics

Expenditures by All Households

Occupations and Expenditures

Land Owned by Self Employed in Agriculture and expenditures

Expenditure Distribution of an average household

Annual Expenditure per Household and Annual Market Size

Defining Economic Classes

Annual Expenditures by Rural Households

Total Amount Spent by different categories of households

Rural Market Size Of Different Commodities 

Rural Market Across Expenditure Classes- 1

Rural Market Across Expenditure Classes- 2

How to define Major Economic Classes

Household’s Value of Purchases Across Economic Classes

Expenditure Profile

Rural Economic Classes -Expenditures per household

Rural Economic Classes - Expenditure Characteristics

Expenditure Profiles of Broad Economic Classes

Expenditure Distribution across Broad Economic Classes 

Access To Media 

Seasonality in Expenditures

Seasonality in Rural Consumption Expenditures 

Seasonality in Rural Consumption Expenditures: The Affluent and Middle Classes 

Seasonality in Rural Consumption Expenditures: The Marginally Non-poor and Poor Classes 

Seasonality Across Economic Classes: Comparing the Per household Monthly Expenditures 

The Geography of Rural Markets

Where are the Better-off Households located?

The states in terms of Rural Affluence 

The Affluence Rates in Rural sub-regions

What determines Rural affluence?

Consumption characteristics of the affluent.

Similar types of affluence across India 

Trends

 

Population Characteristics

Number of households engaged in different types of work 

Number of rural households per every 1000 in different size class of land

cultivated

Literacy rate 

Number of persons in different education levels 

Section 5B: How will Rural Markets evolve?

Close relationship between Agricultural Value Added and GDP

What would the agricultural GDP be?

Demand for Agricultural Inputs .

Where would the future take Rural India?

The Great Unknowns

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