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The affluent are those that have a large amount of wealth and spending power.
This is also most likely to be reflected in their high income profile. As is evident, the bulk of the affluent in India reside in urban areas, it is also likely that they are most concentrated in the large metros. However, that does not imply that affluent do not exist in other parts. Large rural landowners, agriculture commodity traders, contractors, public servants, or those living in large farms or farm-houses in the vicinity of (but not within) large urban centers are all spread across the country. They tend to travel nationally and internationally and can access products aimed at them through many different sources. The affluent tend to be very different from those less fortunate economically. Affluent households tend to have lifestyles characterized by lesser physical work, greater expenditures on entertainment, lower time spent on day-to-day necessities of household chores and occupation. They also have a different disease profile. Overall, the affluent can spend more, and they are better-off, but there are many aspects of their lives that they seek to improve. They have the ability to pay for such goods and services. They also tend to be more concentrated thus making it easier for marketers to identify locations where they are concentrated. All these characteristics ensure that there are always many more goods and services for the affluent than the poor. Consequently, serving the affluent market is a highly competitive endeavour. Transcript The Affluent in India The affluent are those that have a large amount of wealth and spending power. This is also most likely to be reflected in their high income profile. The Affluent in India As is evident, the bulk of the affluent in India reside in urban areas, it is also likely that they are most concentrated in the large metros. However, that does not imply that affluent do not exist in other parts. Large rural landowners, agriculture commodity traders, contractors, public servants, or those living in large farms or farm-houses in the vicinity of (but not within) large urban centers are all spread across the country. They tend to travel nationally and internationally and can access products aimed at them through many different sources. The Affluent in India The affluent tend to be very different from those less fortunate economically. Affluent households tend to have lifestyles characterized by lesser physical work, greater expenditures on entertainment, lower time spent on day-to-day necessities of household chores and occupation. They also have a different disease profile. Households in Income Brackets 1.0% 1.4% 2.6% 2.3% 6.7% >1000k 4.8% 20.8% 19.3% 500-1000k 28.1% 300-500k 28.2% 150 - 300k 44.5% 75 - 150k 40.3% < 75k 2006 HH nos 2008 HH nos Values in INR per annum Source Market Skyline of India 2008-09 Populations in Income Brackets 4,053,168 Population in households with 10,528,798 Annual income > Rs.1,000k Rural 22,455,648 111,363,934 Population in households with 238,648,378 Annual income Rs. 500k- Rs. 1,000k 428,438,916 Population in households with Annual income Rs. 300k- Rs. 500k Population in households with 10,711,082 Annual income of Rs. 150k to 18,464,603 Rs.300k Urban Population in households with 50,743,971 Annual income of Rs. 75k to 119,386,537 Rs.150k 83,781,521 Population in households with 49,229,054 Annual income of < Rs. 75k Values in INR Source Market Skyline of India 2008-09 Income profile of top 112 Cities 13,261 Alpha (Top 10) Beta (11th to 30th) Gamma (31st to 5,912 50th) Delta (The balance 2,887 2,688 62) 1,774 Top 112 cities Total Income (Rs billions) Source City Skyline of India 2008-09 Income profile of top 112 Cities 13,261 East West North 5,167 South 2,849 3,233 Top 112 cities 2,011 Total Income (Rs billions) Source City Skyline of India 2008-09 Income profile of top 112 Cities Chennai 393 Ahmadabad 429 Pune 446 Total Urban Areas in Thane 569 Income (Rs Kolkata 350 billions) 602 Bangalore 1,264 Delhi 1,608 Mumbai Source City Skyline of India 2008-09 Top Localities by Aggregate Income Sum of incomes of all households Values in INR Total annual disposable income City Neighbourhood Mumbai Ward S - Bhandup - Bandhup Railway Station 64,657,863,904 Mumbai Ward K/West - Andheri (West) - Oshiwara 63,462,555,764 Mumbai Ward M/East - Chembur East - Sanjay Nagar 61,611,856,624 Mumbai Ward F/North - Matunga - Sion 60,001,550,018 Mumbai Ward K/East - Andheri (East) - Sahar Airport 53,641,421,184 Mumbai Ward G/North - Dadar/Plaza - Dadar 48,695,313,430 Source City Skyline of India – neighbourhood series – 2008-09 Top Localities by Aggregate Income Sum of incomes of all households Values in INR Total annual disposable income City Neighbourhood Kolkata Jodhpur Park; Indian Institue of Chemical Biology 6,686,822,756 Kolkata Beck Bagan ; Ballygunge ; University College of Law - Calcutta University 6,210,938,232 Kolkata Dhapa 5,731,985,600 Kolkata Institute of Child Health ; Ballygunge Phari 5,503,849,380 Rabindra Sarovar Metro Station ; Tollygunge Circular Road & Diamond Harbour road Kolkata crossing 5,416,950,446 Kolkata Gobra Burial Ground 4,846,817,608 Kolkata Kasba - Bosepukur 4,838,993,852 Source City Skyline of India – neighbourhood series – 2008-09 Top Localities by Aggregate Income Sum of incomes of all households Values in INR Total annual disposable income City Neighbourhood Delhi Rohini 33,743,203,160 Delhi Preet Vihar 18,863,736,195 Delhi Rithala 15,908,676,128 Delhi Greater Kailash II 15,689,955,937 Delhi Greater Kailash I 14,271,909,297 Delhi Mahipalpur 14,149,459,360 Delhi Pitampura 14,112,989,444 Source City Skyline of India – neighbourhood series – 2008-09 Top Localities by Aggregate Income Sum of incomes of all households Values in INR Total annual disposable income City Neighbourhood Chennai Thiruvanmiyur (East) 14,429,717,168 Chennai Velachery 13,171,583,704 Chennai Villiwakkam (South) 9,791,326,048 Chennai Adayar (West) 8,361,130,394 Chennai Virugambakkam (North) 7,951,135,496 Chennai Kodungaiyur (West) 7,173,516,184 Chennai Kolathur 7,092,586,332 Chennai Anna Nagar (West) 6,974,067,356 Source City Skyline of India – neighbourhood series – 2008-09 Top Localities by Aggregate Income Sum of incomes of all households Values in INR Total annual disposable income City Neighbourhood Bengaluru Padmanavanagar 12,545,472,976 Bengaluru Srinivasanagar 10,744,720,672 Bengaluru J P Nagar 10,563,730,128 Bengaluru Ganesh Mandir 9,629,593,520 Bengaluru Sanjay Nagara 8,031,588,744 Bengaluru Jayanagar 7,639,540,284 Bengaluru Ejipura 7,605,826,204 Source City Skyline of India – neighbourhood series – 2008-09 Indicus Analytics Pvt. 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