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  • Young Migrants To The Cities

    F2 chief wage earners have very low education and skill levels. They are still in their younger years, but the defining characteristic here is that they are all single and living alone, there is no family support here....
  • Supporting Home At A Young Age

    F1 comprises 9 lakh households. These are relatively low income households, median annual income is Rs. 100,000 and more than 80% of the households earn less than Rs. 3 lakhs a year....
  • Growth back on track

    Short-term blips notwithstanding , we are on a long-term trend of double-digit growth in any case....
  • Most vulnerable of urban homes

    E8- the chief wage earners are school-educated businessmen or skilled workers, in their older years, and living without their grown-up children....
  • LOCK AND KEY

    The competition in India’s mainframe market is hotting up...
  • The urban joint families of today

    E7 includes households whose chief wage earners are in their older years and whose children are married. It is the fifth largest in household numbers, the large household size making it the third largest by population...
  • Who can afford such whimsy?

    It is time that the government understood the cost of a flawed public policy regarding the pricing of spectrum. The government can at least fix political responsibility...
  • Well entrenched in family, career

     E6—households where the chief wage earner is school educated, a businessman or skilled worker, and married with children over 12 years of age....
  • Rural-urban continuum

    Our columnists have been drawing attention to how the binary simplicity of a rural-urban formula is fast becoming inadequate to describe a fast-evolving scene...
  • A slice of life in peri-urban India

    With the unique vantage of proximity to both rural and urban centres, peri-urban towns afford a glimpse at the way urbanisation is seeping into non-urban settings....
  • Peri-urban is just the place to be in

    In between India’s urban hubs and rural centres, lies a third sizeable marketing opportunity....
  • Working in a joint family

    This week we take a look at F3--households whose chief wage earner is a school-educated skilled worker who is married, has children, and lives in a joint family...
  • No relief from inflation

    Reserve bank is expected to retain industry-friendly low-interest stance...
  • Gujarat hotspot for investors

    Seven Gujarat cities figure among the top 100 cities in India, according to a study by Indicus Analytics...
  • Predominantly self employed

    E5 is the third largest urban consumer segment in terms of household strength and fourth largest in terms of population, comprising 8.7% of the urban population...
  • India’s Lower House Approves Mukherjee’s Budget Plan

    The budget is out of the way but don’t expect any big reforms going forward...
  • New migrants to the cities

    The chief wage earners in this segment are school-educated businessmen or skilled workers. ...
  • Tightening the purse strings

    Economists expect hike in interest rates in the current fiscal ...
  • Independent and Individualistic

    Think of the mindset of a person who is school educated, a businessman and living alone in the city, without any family support and the E3 segment comes to life....
  • Record 3G bids vouch for Gujarat’s consumer clout

    Seven Gujarat cities figure amongst the top 100 cities in India on consumer market size...